NO MORE FEMALE STEREOTYPE: THE EMPOWERED WOMAN, A NEW MODEL FOR OUR FUTURE

It is not more about what men want from us, now it is time to focus on what we want, instead.

The ‘sexy perfect supermodels’ dominating the catwalks are a bit dated nowadays. In an era of inclusivity, a new type of woman becomes the protagonist of the future fashion scene: the empowered woman.

Goodbye Fallen Angels, this is a rebirth for Victoria’s Secret, which represents the new company updated marketing strategy, the VS Collective, a massive change in the lingerie world.

Do you remember those beautiful creatures walking the runaway, so perfect not to seem real? You will no longer see them, as they have now been replaced by a new concept of woman, much classier and more authentic.

VS Angels

We need reality, not plastic dolls. We are not bodies without a substance. We are intelligent, smart, we are multitalented. We have a soul and an essence that make us unique and special. And we should leave a mark and be remembered for our personalities, no more for our shapes or for what we wear.

This is the message that the greatest designers have been launching since 2017, when France was the first country revolutionizing the whole world of fashion by banning the use of unhealthily thin models from the runaways. Since then, society continued to evolve, and women’s power and success together with it.

This is how, in an ever-changing time, VS decided to surprise us with a well-thought choice, altering its narrative around sensuality and becoming ‘an advocate for all women’, by proposing real ambassadors like Megan Rapinoe, an American athlete and gender equality campaigner, Eileen Gu, a 17-year-old Chinese American freestyle skier, the actress and entrepreneur Priyanka Chopra Jonas and the transgender model Valentina Sampaio.

There is no more space for the ‘Barbie Avatar’, as dubbed by The New York Times. The new generations need to be motivated by strong and ambitious women, by inspirational figures who can lead the way and prove that we, as women, have much more to offer than a pair of beautiful legs.

But this is not all! When it comes to inclusiveness, VS must make an important step also regarding its sizing choice: everyone should be able to access to its collection, and this has not been possible so far due to the brand’s limited sizing options.

Regardless, VS has reassured its regular buyers that this change will be happening soon, in addition to an introduction of a nursing bra and a maternity lingerie to the popular brand.

Will it be a success? Surely it will be a significant step on women’s fashion, completely changing the female stereotype of ‘hot mindless bodies’ and replacing it with a more considerable one.  

Photo by Konstantin Mishchenko from Pexels

This is a very controversial topic for the Women Empowerment Movement as it is extremely frustrating having to face criticism, still now in 2021, when it is relating to our physical appearance and our own choices.

If we dress to draw the eye, we are either too provocative or too little intelligent, and we should not be complaining about men being flirty with us, as we are the first ones giving a wrong impression of ourselves (this is what we have been hearing for ages, even in the worst cases when there are victims of domestic abuses and rapes)

When, instead, we overdress we lack personality, or we are considered too serious for most men’s tastes.

It is time to change this concept by starting to promote a different image of us. We, as women, want to be sexy and seductive not only for the way we present ourselves, but also for our mind, opinion, and education. We are tired to be classified as dolls because we are truly authentic.

We want to be respected and to be loved for who we really are, not for how we look. We want to be engaged in deep conversations, and we want our man to ask for our opinion when needed.

We want to feel supportive and important for someone, no more the ‘entertainer who occasionally fills your spare time’.

Therefore, VS has decided to open its doors to all women, rather than been focusing on one female model only, thus being more diverse and inclusive.

With a new ideal of a woman, we have now the freedom to express our personalities, giving ourselves the right value that we deserve.

The message that the fashion industry is trying to convey is that we, as women, are powerful in every single aspect who better represents us, and everyone should start seeing this by welcoming a new product which empathizes a veil of reality and authenticity.

Adut Akech, Priyanka Chopra & Megan Rapinoe

HOW HAVING THE RIGHT MINDSET CAN CHANGE YOUR LIFE

What do you know about mindset and what kind of mindset do you think you have? Are you mostly a positive person, always looking for the good side in every situation? Or do you take things negatively, falling at the first hurdle?

Whatever your personality is, your mindset is that supernatural force, the most powerful one that will drive you at every moment of your way. It is your daily fuel, that boundless energy that will determine your own perception and vision of life, based on your beliefs system and on your personal experiences.

But let us now have a look at how our past influences our mindset and our worldview.

What happens in our brain when we absorb our very first information in the childhood?

The early years of a child from 2 to 8 are crucial for the brain’s development, especially at the age of 3. This is when the main architecture of our brain is formed, laying the foundation of our future, and influencing the way we will function later in life.

As you may be aware, children have the capability of absorbing information very easily, with the consequence of developing a sense of being that will mostly be impacted by what they stored during the childhood.

Everything that they consistently experience throughout their early years moulds their vision of themselves and of the rest of the world, structuring their beliefs system.

For instance, if someone is constantly treated with respect, his/her inner belief will be that he/she will give value to him/herself, same for who is continuously put down, starting to think and acting like someone who is worthless and does not deserve happiness.

Photo by Meo from Pexels

Over time, these beliefs get stored in our subconscious mind, where is located our long-term memory, guiding the path of our life without us even realising it.

That is when we start to develop our own mindset, that will impact our way of thinking, our feelings and behaviours, our whole concept of life and our assumptions, consequently determining our approach to daily challenges, changes and difficult situations, our personal success, and our relationships with people.

It is all about mindset. As you know, life is unpredictable and it might surprise you at any moment, testing your abilities to adapt to changes and to the most unexpected situations. There is no perfect time; we all have our ups and downs, bad and good days, like there are no rainbows without any storms. What does really matter is how you approach the external circumstances and how you will face every new challenge with positivity and persistence.

It is important to acknowledge that the quality of our life does all depend on us and on our willingness to react to the circumstances in the right way. We can be positive despite the difficulties that we meet every day and win every single battle that will come across our path, or we can end up overwhelmed at the first occasion, letting day-to-day problems controlling our emotional and physical state. The choice is only ours.

There are two main different types of mindset that shape our lives: the Fixed and the Growth one.

“A ‘fixed mindset’ assumes that our character, intelligence, and creative ability are static givens which we can’t change in any meaningful way, and success is the affirmation of that inherent intelligence, an assessment of how those givens measure up against an equally fixed standard; striving for success and avoiding failure at all costs become a way of maintaining the sense of being smart or skilled. A ‘growth mindset’, on the other hand, thrives on challenge and sees failure not as evidence of unintelligence but as a heartening springboard for growth and for stretching our existing abilities. Out of these two mindsets, which we manifest from a very early age, springs a great deal of our behaviour, our relationship with success and failure in both professional and personal contexts, and ultimately our capacity for happiness.”  As mentioned by Carol Dweck, psychologist at Stanford University of California, in of her most remarkably masterpieces Mindset: The New Psychology Of Success.  

If you find yourself having a Fixed Mindset, it is most likely that you will indulge into your comfort zone, sensing everything that is new and that differs from your usual habits as a sort of threat; by contrast, your Growth Mindset will take you places you have not explored yet, always discovering new skills you were not even aware of. This will also have a significant impact on your whole personality and propension to react to changes.

But is it possible to develop a different mindset throughout our life despite our natural tendency?

Indeed, it is. And I am going to tell you why.

Thanks to Neuroplasticity, it has been scientifically proven that the human brain has a huge capability of flexibility and reorganization because of individual neuron pathways making new connections and to systematic adjustments like cortical remapping. Examples of neuroplasticity include circuit and network changes that result from learning a new ability, environmental influences, practice, and psychological stress.

This is an incredible discovery as it means that if you are no longer satisfied with your current life and you would like to achieve better results you can work on restructuring your beliefs system, adopting a completely new vision and approach to a better future.

The first thing, and the most important one that you should do is to increase your awareness, understanding that each external event is not the reason for your personal dissatisfaction and for your unhappiness: your mindset is! And if you will switch your energy into a more positive one, adopting a Growth Mindset, your whole life will turn into an ocean of possibilities and successes. No matter the obstacles that will stand in your way and how many stumbling blocks you will encounter along your path; you will not lose your drive and that motivation that brought you here. Actually, you will accept each new opportunity to keep learning new things, constantly expanding your level of knowledge and your ability to overcome the difficulties.

Mindset
Photo by Designecologist from Pexels

You will no longer feel overloaded or under pressure and you will take everything with more ease.

I have learnt at my expenses that I cannot limit myself for fear of making mistakes and that it is never too late to develop new skills and increase my level of education. I have learnt that if I start my day with a ‘can do’ attitude I will have more chances to achieve the goals that I have previously set, instead of doubting and underestimating myself. And I have also realised that if I look at the good aspect of things, I will approach each new challenge in the right way, feeling mentally and physically healthier.

We are what we think. It is not just a figure of speech. It is a state of mind.

FASHION AND SUSTAINABILITY – HOW CAN WE REDUCE THE IMPACT OF FASHION ON OUR PLANET?

One of the most current topics is the global pollution and the innumerable consequences it is having on our planet. Believe it or not, fashion is one of the factors having a major impact on Earth.

I was surprised myself when discovering how harmful and toxic are microplastics contained in synthetic textiles; it has been demonstrated that around 500,000 tons of microfibers end up in our oceans each year, polluting the water and destroying marine life; not to mention the 10% of carbon emission created by the fashion industry – a percentage even higher than the international and maritime aviation together! This is disturbing news considering that nearly 300,000 tonnes of clothing go to landfill each year and that just 15% of garments that we no longer need are recycled.

It is extremely worrying and frustrating at the same time, thinking that we are in 2021 and there are still many people who need more education and awareness in the field.

Thus, what is sustainability and what can we do to change this grave situation?

Sustainable fashion is a movement and a process of fostering changes to fashion products and the whole fashion system towards greater ecological integrity and social justice.

As many sustainability experts say, the key issue related to this worldwide problem is due to an excessive production. In fact, collections keep changing so rapidly that we may not even realize it, driven by an insatiable appetite for consumerism. This generates an incredibly fast cycle of passing trends that end up thrown in the trash after a very short amount of time, polluting the environment in a jiffy.

Pollution
Photo by Stijn Dijkstra from Pexels

So, how can we contribute towards a greener planet?

There are several things that we could try to do to prevent this, starting from small simple actions. Firstly, we should expand our knowledge in this phenomenon which has been spreading significantly in the last few years. We could do that by taking advices on what kind of fabrics we should or should not buy and where we could eventually find the more sustainable garments, developing a sense of responsibility when doing shopping. We could avoid purchasing the excess, and consequently be more considerate wearing a limited number of fabrics with a better quality.

Is this really possible? Indeed, it is. Therefore, before going, I will leave you with some useful tips on how to shop more sustainably.

The first advice I would like to give you is:

  • Educate yourself, getting to know the fabrics and where they are manufactured
Photo by Wallace Chuck from Pexels

In this way you will have a better understanding of what you are going to buy, and you will certainly know what to avoid in the future. Brands who operate sustainably will state their environmental ethos on their websites, therefore you will be on the safe side.

Alternatively, I would suggest you try downloading the ‘Good On You’ app for sustainable fashion. It is a great way to easily check the impact of your favourite fashion brand on the planet and it has plenty of positive reviews.

  • Buy 4-5 main garments that you can use to create different outfits
Choice of Outfits
Photo by Anastasia Shuraeva from Pexels

What matters is not how many clothes you have in your wardrobe, but their quality and if you know how to pair them correctly.

I have a few dresses and shirts that I wear on special occasions, but also on a night out with my friends. If you learn how to play with your accessories, you will see that it is not indispensable spending a huge amount of money in clothes. What you really need is having an eye and good taste for fashion.

Buying less you will give a significant contribute to the environment, decreasing the level of pollution due to thousands of tonnes that end up at landfills, causing an incredible damage to our oceans and marine life.

  • Donate what you no longer want, it is simple
Photo by Suzy Hazelwood and Burst from Pexels

I have always hated accumulating stuff, and I think that there is nothing better than avoiding this by giving a small social contribution. London offers a wide range of charity shops that you can look at if you decide of doing a bit of decluttering from time to time. It does not take long, and at the end of the day it makes you feel happier within yourself for having done something good in support of those in needs. Think about it. A little action can have an undisputed impact on someone else.

  • Learn how to look after your clothes
Photo by Liza Summer from Pexels

It does seem easy to say, but it is not so obvious as you may think. Many people do not pay too much attention and care to their clothes, or they throw stuff away at the first damage or missing buttons. It would be much better if we were more cautious with our fabrics or if we knew how to do simple repairs. Not only we would not waste our energy in unnecessary shopping, but we would also increase our monthly savings and reserve them for a future investment or the holiday that we always wanted.

  • Look for organic cotton, instead
Photo by Cottonbro from Pexels

‘Avoid fabric that use microfibres, if possible; they are the worst in polluting our oceans because of the numerous particle that they release for each wash. Alternatively, choose an organic or GOTS certified cotton. GOTS certified cottons are checked from the point of growth and monitor the fair trade of the farmers and the consumption of water. Regulate pesticides used and keep an eye on the full supply chain. Make sure you always do your research before buying but look for fabrics which are taken from a source that can be replenished, and always recycle and recycle!’ – this is what Nia Jones, co-founder of Good News says.

And now that we have reached the end of today’s topic, I hope that you enjoyed my article of the week and that you will be more considerate next time you will go for shopping, before purchasing the first garment in the window that will end up in the most hidden corner of your wardrobe.

Producing fabric
Photo by Los Muertos Crew from Pexels